How to Lose Your Customer’s Trust in Social Media. Social media is about engaging and attracting your client and not finding ways to interrupt them in their personal space. If you have earned the trust and attention of followers in the social media world don’t damage that trust by pushing messages inappropriately to their private [...]

Look Before You Leap Into Social Media Employing traditional media tactics to a social media campaign can damage a business’s image. Properly moving into social media to develop long term relationships with clients requires a thorough understanding of how social media works to enhance relationships. While Twitter, Facebook, LinkedIn may seem to be hot new [...]